Monthly Archives :

October 2017

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WHY USE BULK SMS

If you want to use SMS as a communication or marketing tool, chances are you will be sending out a lot of messages to a large database of people. This would be very expensive and very time consuming using your mobile device.

Bulk SMS messaging sends a large amount of SMS messages, but using an SMS gateway. Now you a probably wondering what an SMS Gateway is?  An SMS gateway is a computer platform that allows a computer to send or receive Short Message Service (SMS), meaning it is a 2-way communication tool. SendEasy, a proudly South African Bulk SMS platform, is an example of an SMS gateway.

SendEasy provides the following BENEFITS with their bulk SMS platform:

  • Manage and control your budget with our pay-as-you use method, and credits never expire
  • Managing, Importing and Creating data templates
  • Easily personalizing your messages and campaigns
  • Real time reports to effortlessly analyze and monitor outbound and inbound messages
  • Receive replies back directly to your account after sending an email. If someone wants to send a stop or opt out you receive this back immediately into your account.
  • Developers API Documents available

A Single SMS can be used for things like One Time Passwords (OTPs) and bank notifications.

Bulk SMS can be used for things like marketing a product, promoting a special event or sending a message to friends for a special occasion.

Bulk SMS is a much cheaper way of communicating to large amount of devices for a very small cost. SendEasy rates cost only 23c per SMS.

Sendeasy provides simple APIs to allow seamless integration into your existing systems.
These APIs ensure you connect easily to our SMS gateway giving you the capability to deliver and receive messages to-and-from any application.

SendEasy is a web based application and no software needs to be downloaded and No software installation is required by your customers

The idea of using this innovative product is to provide as many eyes as possible on your product or service. Creating customer awareness and engagement can be easily achieved with SendEasy Bulk SMS. With SendEasy Bulk SMS messages are delivered at a rate of approximately 12 sms’s in 1 second and each user has the ability to SEND OUT 50 000 SMS’S PER HOUR THROUGH OUR GATEWAY.

Contact us today to start using SendEasy Bulk sms

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The secret to Bulk SMS success

Bulk SMS enables you to send a large number of SMS quickly and easily via a PC. In recent years, the use of Bulk SMS for marketing campaigns has gained in popularity. Today, Bulk SMS is used for a wide variety of texting campaigns.  Some examples include; sending greetings, event and party notifications, to request a brochure or further information, product discounts, product promotions or as a direct response mechanism to outdoor advertising.

So what are the top secrets when sending multiple text messages?

Price – This can be the most important feature to take into consideration due to the high volume of message sending.  However it can be argued that price combined with quality and reliability needs to be balanced in order to get the best results from your texting campaigns.

Reliability– It is important to make sure that there are no problems with your SMS provider. Typical reliability issues include message delays, no delivery reports; messages not arriving and failure to set the sender ID (seeing who the message is from).

Timeliness– Message scheduling allows SMS to be sent at the right date and time. Various situations need to be taken into account- don’t send Bulk SMSwhen your receivers are asleep, avoid sending when recipients are at work (or the reverse if the message is work associated) and never send a message last minute unless an incentive is being offered as part of your texting campaigns.

Content– It is important that your texting campaigns contain appealing messages that convey your marketing message to your target audience without irritating them. It is all about creating the perfect message for the product. People have a tendency to like humorous and informative SMS messages.  It is also important that the messages are short, lengthy messages are most likely to be ignored.

Personalise– A dynamic feature is ensuring that Bulk SMS messages are customised to individual mobile phones for example including the recipient’s name.

Ability to create groups – This function allows contacts and groups to be selected so that messages can be sent to a large number of people at a time, either from a list of contacts or to all the users within a particular area.

Fast upload – Fast upload of data from various file formats is extremely important when sending multiple text messages to ensure that messages are sent quickly and efficiently and at the same time.

If you would like to try Bulk SMS, please sign up for a free trial – We would love to hear what you think!

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Using Marketing Psychology to Improve your Bottom Line

Using Marketing Psychology to Improve your Bottom Line

 

Small changes can make a huge difference to the impact of your marketing campaigns. Sometimes it’s the little things that make the most meaningful impact. Marketing psychology is one of those little things. It can have a huge impact on your bottom line. With the vast majority of buying decisions motivated by the needs of Maslow’s hierarchy, it’s important that marketers have a basic understanding of psychology.

One part of being a great marketer is understanding how (and why) people think and act the way they do. It is very difficult to create compelling content if you don’t know why it would be compelling in the first place.

Here are a number of psychological principles that should be utilized by your marketing team:

Build a Tribe

Everyone likes to feel like they belong, which is why most of us identify with a particular group, community or belief. In psychology, this is known as social identity theory.

But, it’s unrealistic to expect everyone to like you, and people-pleasing behaviour can actually neutralize how others respond to you. They don’t see you as an ally or as a threat – they just see an amorphous blob in the middle- basically, they become indifferent to your behaviours.

People are influenced by a number of different factors when making purchasing decisions. Of course, they’re influenced by information and objective facts. The objective information is often outweighed by emotional or psychological factors.

Studies have shown emotional and psychological appeals resonate more with consumers than features and function appeals. In advertising copy, benefits which often have a psychological component – generally outsell features.

Taking Apple as an example of a brand who have gone from brand to social identity, and built a tribe of loyal customers. About the same time as Steve Jobs was creating the early Apple products, social psychologists Henri Tajfel and John Turner were developing the social identity theory. For Apple, building a cult-like following required using one of Tajfel’s research finding: ‘it is ridiculously simple to divide people into groups and create a rivalry.’

The bottom line here is not to try and market to everyone, know your target market and build a loyal tribe.

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Be Generous

We all love free things.

When people receive something for free, even when if it isn’t particularly valuable, they feel indebted to you and want to return the favour.

As a business, you can create something valuable then give it away and build trust with your customers. The customer responds by joining a mailing list or by buying a product.

Leverage Social Proof

Have you ever been in a situation that you didn’t know what the correct course of action was? Of course, you have, haven’t we all?

And we all have common reactions to these situations – we observe the actions of those around us, then follow suit as we assume this is the ‘correct’ behaviour in that given situation. In psychology, this is known as social proof, a form of conforming.

Here are several ways you can guide your audience to take the desired action by using social proof:

  1. Testimonials
    Candid and unedited customer testimonials make you more credible. Make sure to include the customers’ name and a picture were possible.
  2. Social Sharing

    In today’s digital market, having a strong social presence is seen as a sign of a credible business. A high number of social shares and email subscribers are often seen as signals of your popularity and let other consumers know that you are a brand to be trusted.

  3. Media CoverageAlthough the importance of media coverage has somewhat diminished over the last number of years, having a strong presence in the media is still a factor that comes into play when communicating to an audience. Getting noted on popular publications will build trust with your target audience.

Avoid Loss

Take Spotify as an example, you sign up for a free month’s trial and have access to an unlimited amount of music at the touch of a button. After that free month is up, the majority of trials continue on as a customer. People do not like to lose what they have already gained.

The vast majority of marketers aren’t psychologists. But many successful marketer regularly employ psychology in appealing to consumers. The above should always be considered, whether you are at the beginning of a new campaign or are marketing a new product.

Thanks for reading. Get in touch with Sendmode for more information on your marketing campaign.

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Business Advertising

When budgets are tight, marketing may be the first expense you look to cut. But, let me stop you right there.

While traditional advertising methods are expensive and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.

Knowing where to start can sometimes be tricky for small businesses, so we have put together a list of tools to help you out.

1. Research your market

The more time you can invest in identifying not only your target markets but the characteristics that would describe your ideal buyer types, the more you will be able to:

  • Focus marketing efforts with laser – like precision
  • Focus your marketing messages to attract and engage likely buyer.

And all-star teams don’t just study up on their own game plan, they check out what competitors are doing so that they can look for opportunities to beat them. Going head to head with a competitor in areas where they are stronger or more well-established is usually going to result in a loss. On the other hand, if you spend time analysing the competitive field to look for their areas of weakness or gaps in the market, you can discover opportunities where your business will have the best chance to grow.

2. Leverage your community

You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?

Get to know your ideal customers and think about how and where they spend their time. Then search for opportunities to get in front of your customers with your marketing messages.

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3. Optimize for crowd appeal

When it comes to making big purchases, 81% of consumers go online before heading out to a store and may spend from two to three months gathering information they need to make a purchase decision, according to GE Capital Retail Bank.
Even when it comes to low-ticket items or the type of small businesses a consumer is likely to buy on a daily basis, the internet is often the starting point that leads to a buying decision.

4. Build Relationships

It is a lost loss expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do is by keeping in touch with customers through email marketing.

Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional – something your customers will look forward to receiving.

5.Take Advantage of Bulk SMS

When speaking to new and potential customers at Sendmode we are often asked what are the benefits of using a bulk SMS service as opposed to the many other forms of marketing that exist. Until now we always stated the benefits as we perceived them and they were generally along the lines of cost effectiveness and speed.

  • Open Rates
  • Speed and Flexibility
  • Low Cost and High ROI
  • Highly Targeted
  • Personalisation

These inexpensive strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, how relevant your efforts are to your target audience.

Thanks for reading. For more information visit Sendmode, or alternatively call 01 685 4913.

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Why Small Business Needs Digital Marketing

Why do small business need digital marketing is a question we regularly get asked. Small business -with limited marketing budgets – are competing with national and international brands when it comes to marketing. In this ever-growing digital era, small businesses have no other options but to compete with corporations that have much larger marketing budgets. The online attribute required of companies demands that small business compete on a larger scale.

Everywhere you look today people are increasingly preoccupied with technology. Every business needs an online strategy to thrive today. But, unfortunately, most small business owners don’t have one.

Customer expectations have changed and almost everyone has access to and regularly uses the Internet. Most of us, when we hear of a business for the first time immediately look for a website or social media profile where we can find out more information. We don’t call into the store, or phone the company, instead we look it up and if you cannot find any evidence of the company online, chances are you will try somewhere that has a social presence.

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Gain Exposure through Quality Content

Creating great content is the best way to create a viral effect. You can do this by posting great images, funny videos, memes or writing interesting, compelling blog posts. This is how you differentiate yourself from competitors – have your personality shine through.

The more content you produce, the more exposure you will get. And for small businesses, creating content is an extremely inexpensive way of marketing.

Direction

Companies without a digital strategy generally don’t have clear strategy goals for what they want to achieve online in terms of gaining new customers or building relationships with existing customers. And without a clear objective, you likely won’t put enough resources into reaching the goals and won’t be evaluating analytics. All of which can have massive impacts on your digital marketing efforts.

Cost Effective

Digital marketing is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or capital. New media can provide you with a cheaper and more effective advertising channel.

Higher ROI

By increasing your digital outreach you can potentially increase your revenue. The more exposure you can gain for your brand, the more leads you will generate. The more data you can extract from your outreach campaigns, the higher your ROI will be.

Get Ahead of Your Competition

Most businesses have already traded traditional advertising methods and are focusing on Google Adwords, SEO, Social Media or SMS. With so many competitors out there it is very difficult to market your small business and get ahead of the pack. Monitor what is working for you, what your current and potential customers are engaging with. Once you know what’s working for you, repeat.

We hope the above tips are helpful when you are thinking about your marketing strategy over the coming weeks and months. Thank you for taking the time to read our blog.

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Choosing the right supplier from the mobile marketing industry is frankly a bit of a nightmare.

Choosing the right supplier from the mobile marketing industry is frankly a bit of a nightmare.

Companies seem to package things in different ways, have different sms pricing structures and appear to do as much as possible to confuse the hell out of you. There also appears to be a very wide range of prices for what appears to be the same product. Why on earth does it have to be so complicated? Well for companies who are looking for a simple outbound sms solution that allows them to communicate with their customers or staff by text, it really needn’t be too tough.

There are however a few simple guidelines to buying sms marketing services that we think you need to be aware of. (If at this point you’re wondering, ‘o I see what they’re doing here, they’re gong to explain it all in simple terms and then surprise surprise, their solution is going to be the best one’, well you’re absolutely correct! But hold fire with the cynicism, we genuinely believe that this information will be useful, even if you unwisely decide not to choose Text Marketer as your sms provider.)

Guideline number 1.
Beware the sms credit.

We’ve come across a number of text marketing companies that quote their services on a per credit basis. Sounds reasonable, 1 credit means 1 text right? Wrong, unless you happen to be sending your messages to Dubai that is. Be warned that to send sms messages to the UK networks may require using 1.7 or 1.8 credits. So what on face of it might appear to be an amazing deal, actually turns out to cost nearly double what you had expected.

Guideline number 2.
Don’t buy before you tried!

When you choose a text messaging company you’re making a reasonable commitment, so it’s worth getting it right. You should be allowed to test the service, have a play, make sure you’re happy with everything before you start spending your cash. Does the system do what you want and expect it to? How was your support request handled? Did the support team seem experienced?

Guideline number 3.
Don’t reinvent the wheel.

The chances are that your use for sms marketing will have been done before either for a company in your sector or possibly a competitor. So choose a company who can advise you on the best way to run and structure you campaign. Why make mistakes that have been made before. We’ve all had the ‘rookie error’ experience and they can be costly. (You can always ignore the advice if you don’t rate it!)

Guideline Number 4.
Price is important… but make sure you’re comparing eggs with eggs

We all buy on price, it’s our basic instinct. What makes things slightly more confusing in our industry is that there are a huge number of possible services, and a huge range in the quality of these services. I’m not just talking here about the ‘value added’, nice to have stuff either, I’m referring to the basic reliability of being able to send a text and it actually arriving on the phone with no delay.

If you’re buying other telecoms services such as phone lines, the product is pretty much always the same; not so with sms services. There are hundreds of ‘gateways’ that sms providers can use to access the UK mobile networks. Some of these are woefully unreliable and do not support even the most basic tools such as delivery reporting and sender ID, (who the message is from.)

It won’t be a surprise to learn that the lower quality gateway can be offered at a lower price than premium gateways. For some applications, where a client is sending hundreds of thousands of messages a month, then these gateways make perfect sense, but for many companies who might be sending a few thousand or less, this is a serious false economy. It’s also worth keeping an eye on how pricing effects your monthly spend on SMS marketing. If you are sending 1000 texts a month, a price difference of 0.6 pence per message makes a whopping £6 difference on your monthly spend.

Text Marketer has decided to go down the premium route for a reason. We dabbled for a matter of hours with a cheaper gateway but the phone started ringing almost immediately with customers wondering why messages had not arrived. We quickly reverted to our direct UK connection.

So you’ve guessed it, Text Marketer ticks all the right boxes.

  • We have a simple and straightforward pricing policy.
  • We aim to provide the highest possible service for the lowest possible price.
  • We provide customers with a free account with free credits
  • We pride ourselves on being pretty competent and able to provide relevant ideas and advice.

Give us a call on 0117 9249207 and we’ll do our best to demonstrate that we’re not talking nonsense but can actually deliver on this. We look forward to hearing from you

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Bulk SMS in Kenya

Bringing text marketing to life.
Many nightclubs are aware that they could be making more from their mobile marketing campaigns. This brief guide provides an overview of the main issues to consider.

Automate the process of capturing mobile numbers.
Many clubs still collect mobile numbers by sending someone round the venue with a clipboard. This is expensive, time consuming and prone to errors in transcribing. Customers are also often unwilling to give out their numbers.

Create a Text Club with real benefits
By creating a ‘text club’ that new members can join by simply texting in a keyword, you remove completely the need to manually collect numbers.

A text club needs to have real value to the customer rather than just being a way of inviting people to new events. It should have a wide range of benefits that might include the following…
· Free Queue jumping passes
· Free VIP entry
· Free entry into regular prize draws
· Regular drinks offers
· Invitation to write reviews
· Customer surveys

Ensure that all promotional activity supporting the text club mentions that the club is free and that the customer will not be sent any chargeable messages.

Promoting the Service
To generate maximum possible sign up, promote the text club via all the marketing channels that are available
· Text-enable promotional fliers
· Promote via the website
· Use posters within the venue
· Publish using on site screens
· Encourage sign up on the door
· Promote using any local advertising campaigns

Coach Nightclub promotes their text service by inviting people to join by text or by submitting their number to the web site. Their mobile database contains approximately 9000 mobile numbers.
Planet Love incentivises customers with a text to win competition, giving players the chance to win 1 of 10 pairs of tickets. This competition generated over 1200 entries in 3 weeks

Sending the Text Campaigns
You only have 160 characters to make your point, so keep you messages simple. Don’t use too much ‘txt speak’. If you use too many text abbreviations you run the risk of confusing your customers.
The text should aim to generate excitement and offer a clear reason for the customer to turn up.

Timing
Aim to get your message to customers at a time when they will be making plans for the evening. Too early and the message will be forgotten, too late and other arrangements may have already been made.

How Frequently?
Common sense applies here! If you send too frequently then you run the risk of annoying your membership. To infrequently and customers begin to forget who you are. Weekly text campaigns strike about the right balance.

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